How to structure your offers (test prep, applications, coaching, visa), set pricing, create bundles and increase revenue per student without losing trust.
To scale, an agency must clarify offers and pricing. The goal is not to "charge more", but to make value visible and build coherent packages. This guide proposes bundles, transparency rules and an additional revenue model (tests + documents) compatible with family trust.
Resource: Compliance & fraud prevention
| Package | Best for | Includes |
|---|---|---|
| Starter | 1 destination, simple | Diagnosis + checklist + follow-up |
| Growth | Multiple applications | Tests + documents + follow-ups |
| Premium | Competitive programs | Premium + interviews + QA |
Additional monetization: test prep (IELTS/TOEFL/GRE/GMAT) + documents (CV/CL) + interviews.
Clear pricing makes your agency more scalable and reduces disputes. The best strategy is often hybrid: commissions + high-value optional services.
To enable test/document monetization: Technology for agents.
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